Where do you start in building your personal brand? What is key in the whole process? How do you develop your brand and not lose motivation? Martyna Sobiecka, founder and owner of Bouduar, a company specialising in the design and sewing of bespoke lingerie, answers these and other questions about building a personal brand.
Creating a personal brand from scratch
Creating your own brand is a process. It is about presenting and demonstrating your authenticity and convincing others that you are worth trusting. The customer should „hear” from us - „I know my stuff”, „I know how to help you”, „I can solve your problem”.
The process of building a personal brand is about working on your values, your unique qualities and how you want others to see you. In an era of high competitiveness, this is not easy. Creating a personal brand should therefore be seen in the context of a process that begins with a start and then evolves, is refined and adapted to changing realities.
The first steps of the Bouduar brand - with a passion for exceptional lingerie
Where should we start in creating our own personal brand? First is to understand our individual motivations. For Martina, it was the desire and inner need to offer women something that would allow them to wear styles without any sacrifice or compromise. She developed a vision and set her direction precisely. This is what determines what we strive for. For Bouduar, it's about creating lingerie that allows a woman to feel unique in every style with an open back.
„Because you are involved in the whole process, collecting measurements, talking to us, choosing the right business, you feel as if this product was created exclusively for you and as if you created it with us.”
Building a brand through experience - Bouduar lingerie responds to market needs
Bouduar underwear is in no way a work of chance. Martyna has a lot of experience in UX/UI design and decided to use this when building her personal brand. Martyna therefore approached this already with a great deal of knowledge. The foundations for Bouduar's personal brand are an understanding of customer needs and the ability to develop specific solutions based on these. This ensures that the lingerie sewn responds to the real and current needs of the modern customer.
„It's quite a long process because I create quite unusual things. But I think it makes it easier to buy. It's important to me that customers feel looked after throughout the process.”
Creating your own brand - the Bouduar strategy
The way modern brands operate and promote themselves is directly linked to the development of digitalisation. Nowadays, it is online that the battle for customers is played out to a significant extent. An online presence is therefore necessary in order to successfully develop one's brand. This awareness allowed Martina to create a functional website. It is an extremely intuitive tool. What is particularly important, however, is the role of the websites in representing the character of the Bouduar brand.
In addition, Martyn stresses the importance of SEO tools and social media for brand promotion. They increase the chance of reaching new audiences with precision. All these aspects make Bouduar lingerie, with its character, ideally suited to values, that the brand promotes.
„So many things come together because you have a product and that product may be the best in the world, but if you don't have a good website or SEO, no one will be able to find you, so no one will buy that product for you.”
Personalised product - tailor-made underwear
Personalisation is about creating something of a very personal nature. To make this possible, you need to know and understand your customer well, their needs, motivations and goals. It is crucial to know your competitors too - not only what they offer, but also what they lack.
„We try to make sure that these products are well thought out and well designed from a technical point of view. To fulfil their function.”
The Bouduar brand is an example of this kind of product personalisation - it is lingerie that is made for a specific customer every time. This makes her feel taken care of. This approach promotes loyalty and trust. This, in turn, translates into building a long-term relationship with customers.
The development and future of Bouduar lingerie. How to develop a brand and not lose it?
Creating your own brand is about constant self-improvement. Martyna emphasises that Bouduar is constantly evolving. Everything is done so that the customer feels that they are getting what they are looking for. The brand narrative changes, as do the lingerie designs. Regardless, however, the core values and assumptions are always maintained. Martyna understands that you have to be open to change and constantly look for new possibilities.
The importance of personal branding and underwear
Which is more important, building a personal brand or developing the brand itself? Martyna sees these two aspects as equally important. She notes that a personal story and an authentic dialogue with the customer are key to building relationships with audiences. People want to feel a connection with brands that replicate their values. They appreciate those brands that are led by charismatic and genuine individuals. There is always a person behind the brand whose character determines how the product, in this case underwear, is perceived by potential customers. You can only like a product if you first like the brand itself.
Taking the time to build your personal brand is an investment in yourself. It is one of the fundamental aspects of building strong, lasting and sincere relationships with clients.
Want to learn more about how to build a strong personal brand? Are you curious about who's behind Bouduar lingerie? We encourage you to listen to the full conversation with Martyna Sobiecka in the podcast „Passionate Living”. She talks about what drives and inspires her, and what her strategy is for promoting her own brand in today's tough business world.
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Aleksandra Golenia
EditorCopywriter by passion and vocation. Combines a humanistic mind, analytical thinking and creative perception of the world. Realist, connoisseur of life, loves people and enjoys playing with words. Privately a lover of travel, Italian cuisine and obstacle running.
